For Fall/Winter 2025, AO YES unveils UNREAD — a collection steeped in the unspoken, drawing inspiration from the restrained, emotionally-charged love stories rooted in Eastern culture. The word UNREAD evokes unsent letters, unopened pages, and silent confessions — moments suspended in time, quietly held but never revealed.

The collection translates the youthfulness and restraint that characterize oriental love into design of longing and memory. Whether it's a moment of passing by on campus, an unsent love letter between the pages of a book, or an unspeakable confession of love under the moonlight, these moments have been captured and incorporated into this collection.

We tribute to oriental aesthetics, and reflection on youth and love. It reminds us that in the fast-paced current life, those unspoken emotions are still precious, and that restraint and waiting are also the most touching parts of love.

The AO YES Fall/Winter 2025 collection UNREAD is now released — an invitation to revisit youthfulness and tenderness of love, wear the unwritten chapters hidden in our hearts.

Ultrasuede® material was used to create some of the apparel and accessories for this collection, which greatly enriched this collection. Special thanks to Ultrasuede® for sponsoring material for this collection.